Why Every CEO Needs an OBM Who Thinks Like a Project Manager

Are you a business owner looking to grow and finally hit those big goals? Do you feel stuck in the day-to-day operations, constantly researching and chasing the latest marketing trend? Maybe you’re doing all the right things but still not seeing the results you expected. If that sounds familiar, you might need an Online Business Manager (OBM) who specializes in Project Management!

When I started my entrepreneurial journey, I was surprised to hear so many business owners say they wished someone would tell them what to do! They wanted clarity on what was actually important—what tasks should be prioritized, what deadlines mattered most, and what would truly move the needle. In other words, they needed a Project Manager!

At first, I thought, Wait… don’t CEOs want to be in charge of everything? Isn’t that why they started their business—to make all the decisions themselves? But the truth is, when an OBM or Project Manager fully understands the business and aligns with the CEO’s vision, it’s actually so freeing to have someone else tracking all the moving pieces. No more juggling every deadline, chasing down tasks, or following up with team members. That’s what a Project Manager is for!

What Does a Project Manager Actually Do?

A Project Manager (or an OBM with a strong project management approach) will:

✔️ Help plan new projects and define the requirements

✔️ Break down the tasks and delegate them to the right people

✔️ Track budgets, schedules, and deadlines

✔️ Follow up with team members (so YOU don’t have to!)

✔️ Identify risks and create contingency plans

✔️ Lead meetings and provide updates on progress

✔️ Evaluate the success of a project once it’s completed

With a Project Manager in place, you’ll have realistic timelines and structured plans for launches, offers, or new products. They’ll guide you through every step—from strategy to execution—so you can finally step back and focus on what you do best.

The best part? You no longer have to carry every detail of your business on your shoulders. Instead, you’ll have a trusted partner keeping everything (and everyone) on track while you pour your energy into the parts of your business you love.

So, are you ready to stop spinning your wheels and start making real progress? Maybe it’s time to bring in an OBM as your Project Manager!